Foods Matter FreeFrom Food Awards 2009 shortlist
Livwell, the largest supplier to the UK free-from food group are sponsoring this years FreeFrom Food Awards.
When I began my journey as a nutritional therapist, it was a challenge to help people remain on a balanced and enjoyable diet if they had to restrict or remove certain items.
Most ‘free from’ foods meant going without altogether or eating bland-tasting cardboard type products. Which, incidentally, you paid a lot of money for!
More Freedom
Thankfully, things have now moved on and most large supermarkets have a ‘free from’ range; stocking all manner of foods such as those free from wheat, gluten, dairy products, eggs, yeast, soya, sugar, nuts etc.
This makes it easier for people to select the products that are safe for them and this year the nominees for the best free-from food product and best new food product are in!
Growing market
According to Mintel, the market which was worth a mere £90 million in the UK in 2006 will have grown to £195 million by 2010 and £350 million by 2012.
The final judging for the awards will take place at the end of April and the awards will be presented on 12th May, during Allergy Week, by Antony Worrall-Thompson.
All short listed products are gluten, wheat or dairy (cow’s milk) free and many are free of all three.
Discover more
To find out more about allergies, sensitivities or food intolerances, check out the Foods Matter site.
What about you - Do you have a favourite free-from food? I’d love to hear all about it!
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