Sainsbury’s are to be the first supermarket to sell new products made from their own waste – Now there’s a sustainable move!
They are set to launch an ethical and eco friendly range of shirts, trousers and skirts made from recycled plastic, later in the year.
Waste plastic packaging such as drink bottles, fruit and vegetable packaging and meat trays (Does that make it suitable for vegans then??!) will be manufactured into recycled clothing.
Processing will take place in Europe to reduce transportation emissions.
Sainsbury’s ‘TU’ clothing collection (named as the fastest growing clothing brand in the UK) already boasts a large Fairtrade percentage. Packaging is kept to a minimum and tickets are made from recycled paper.
I don’t mean to be bah-humbug about it, but I’m not a huge advocate of supermarket clothing; I’m uncertain why fair trade and organic clothing can be sold so cheaply in these places, but at least this is a step in the right direction and it brings awareness to the masses.
Finding innovative ways to recycle waste is great, but let’s not forget that the best way forward is to *reduce* the need for waste in the first place.
The three R’s; ‘reduce, reuse, recycle’ are in that order for a reason 😉
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