Modern Ways to Reach Your Target Audience Quickly and Effectively
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Over the past couple of decades, I’ve run several successful businesses – a website design company, social media management, blogger, therapist and educator in the sustainable genre.
All of my businesses have been run solely online. The internet has transformed the way that people interact, learn, and buy things. As a result, people ask me how to run a successful business when there is so much competition and so much overwhelm about what to do.
Here are some ideas to get you started
Use Business Texting
Business texting is an effective and pretty modern way to reach your target audience quickly and effectively. Emails and newsletters used to be the way to communicate but texting is becoming increasingly popular. Business text messages are usually quicker than emails which makes them an excellent tool for communicating with clients.
The cost of texting is pretty negligible too. If you want to learn more about business texting then FireText’s SMS Gateway is the perfect place to start.
Customize Your Emails
Customizing your emails is really important. Nobody likes a stock response churned out from copy and paste paragraphs. The personal touch can set you apart from your competitors and help your business flourish.
There are some useful features even in Gmail which allow you to personalize emails based on previous interactions with customers. For instance, suppose someone purchases a product from your store, Google will remember that purchase and offer them relevant products when they open their next email message. This is known as “reminder ads”, and it is beneficial because it gives people a reason to open your emails even when they aren’t expecting anything from you.
Collaborate with Influencers
Influencer marketing has been around for some time now, and it continues to prove itself as an effective platform. Influencers have built a strong following of interested individuals on social media platforms such as Instagram, Twitter or Facebook. These influencers usually share content related to their area of expertise compared with other users in the same field.
They could be considered ‘celebrities’ in your industry, making them popular among fans. They can help promote services or products by posting about them on social media platforms like those mentioned above and will reach an audience on your behalf that you might not be able to reach on your own.
Use Targeted Advertising
Targeted advertising allows you to reach your target audience quickly and effectively. There are many different ways to do this, but there is one method that has become extremely popular in the last few years: Google Adwords.
With targeted ads on search engines, businesses can place their adverts at the top of a list of results when someone searches for specific keywords related to what they’re selling.
For example, if you search “buy gardening equipment online”, then an advert would appear at the top of results from search engines such as Google or Bing – right where people who might be interested will see it. The great thing about using this kind of marketing is how easy it is – once you set up an account, it can be used to place ads all over the internet.
Use social media
My favourite way to reach customers quickly is through social media. It’s basically free advertising for your business. Whether your followers need your product/service immediately or want information about your events or services, putting yourself up on social media can make all of the difference when trying to grow a small business into something bigger.
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