Can You Create A Green Business By Being Entirely Online?

working from home


I’ve been fortunate enough to work for myself, from home, for the past decade. It’s a great way to reduce my carbon footprint as I don’t have a commute, hire and run a separate office (we use a room in the house) and I don’t hire staff that come to the office every day.

And if our current situation is anything to learn from, we can see more and more businesses switching to online or remote working, which can have a great impact on the environment.

If you fancy yourself as the next green entrepreneur, here are some things to consider:

Choosing A Professional Setup

While you might well be working from bed in your pjs, it’s important to create a professional image. This is where a virtual office comes in. There are plenty to choose from, such as, where you can look the part.

Building A Website

Instead of a bricks and mortar shop or office, you’ll need to create a virtual ‘shop’, in other words a website.  You could choose to make this yourself to keep the costs down, or you can hire a professional for web design. Go with what works best for your budget. But remember, this will be your window to the world, so make sure it looks great and pages load fast.

Choosing Online Products

A great way to earn money while you sleep is to sell products. To make your shop even more eco friendly, opt for digital products where possible. Maybe you want to do an ebook download or some kind of printable? Consider what sort of product will sit best with your business idea and start to formulate some ideas.

Opting To Provide An Online Service

Or maybe you’re not a products kind of person? It could be that a service is more suitable? Think along the lines of coaching or consulting – anything that allows you to offer your help, knowledge, and guidance to people that need it. If you know that you’re an expert in a set area, charging for your time or assistance, entirely online, could be exactly what will work out best for you.

Caring For Your Customers

Once you’ve got eyes on your site and are generating some sales, it’s important to make sure that you’re caring for your customers as much as possible. When you want to be able to build up a niche and unique company that does well, you have to focus on the needs of your customers. When you put your customers first, it keeps them coming back to you and helps you build a word of mouth reputation – which means no leaflet dropping needed – a win for mother nature!

Hiring Help Remotely

Maybe you’re wondering what you’re to do when you need a little help? Fortunately, you don’t need to upgrade to an office and payroll just yet!  It’s easy to hire people remotely – using contractors and freelancers –  so that you’re able to keep your environmental impact to a minimum.