Cadbury’s dairy milk to use fairtrade cocoa
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Let’s admit it, most of us like to indulge in a little chocolate from time to time, yet we can’t always get a decent bar of the decadent stuff.
What do you do if you’re on your way home from work after a stressful day and the only place you can get something to feed your bad mood is the shop of a petrol station? You’re not exactly going to find a range of organic or fair trade options are you?
Or are you?
Cadbury announced this week that the nation’s favourite chocolate bar, cadbury dairy Milk, will receive fairtrade certification from the fairtrade foundation by the end of summer 2o09.
Now I think we can all smell greenwashing a mile off, but this move means that the sales of fairtrade cocoa for farmers in Ghana will triple.
Buying fairtrade helps to improve living standards and working conditions for farmers and their families.
Cadbury is investing roughly $64 million USD over the next 10 years to help secure the economic, social and environmental sustainability of a million cocoa farmers and their communities in Ghana, India, Indonesia and the Caribbean.
What do you think – Greenwash or doesn’t it matter if farmers in Ghana gain a better standard of living?
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Hi, I’m the blog editor over at cadburydairymilk.typepad.com – we’re telling the story of how Cadbury Dairy Milk goes Fairtrade, meeting the farmers and answering the questions the public have about how it all works.
We’ve answered questions about the price of the chocolate, the taste, milk, sugar and whether this is just a PR exercise on our blog. We’d love you to stop by.
Hello Lea, welcome to the site and thanks for the link to your blog about Cadbury’s. I’ve enjoyed reading your post and will keep checking back to see how things progress. Let us know what your next plans are and we’ll post about them on the site.
Best of luck with this venture, I hope you get lots of interest in expanding your range of fair trade products.