London Fashion Week and ethical companies

Ada-ZanditonAs you know, I’m a big fan of Ecover products.

I started out with them many years ago with pretty dire results. But over the years they have improved their formulas and I’m now hooked on their biological laundry liquid. I find that not only does it get my clothes clean, but it softens them too so I don’t need to use fabric conditioner.

Ethical Fashion

London Fashion Week begins today and Ecover are working with ethical fashion designer, Ada Zanditon by helping to highlight how caring for fashion is as important as sourcing the ethical / eco fabrics to create them.

For too long the myth that ‘eco’ has to mean naff sandals and hippy shirts has encompassed the world of green, but with more and more ethical fashion designers creating stylish and chic collections, there no need to compromise on style when caring for the environment.

London Fashion Week

Today Ecover is sponsoring the presentation of Ada Zanditon’s A/W 11 collection at London Fashion Week from 1pm – 2pm. The collection features a range of dresses inspired by the captivating natural formations of the Antarctic broken, frozen waterfalls.

Ada Zanditon uses a range of organic and natural fabrics sourced from ethical and reliable manufacturers as well as innovative waste reducing and energy conscious solutions to create her fashion.


All the fabrics sourced are dyed with AZO-free dyes, which mean they won’t turn into cancer causing chemicals.

Within the studio, eco friendly light bulbs, eco friendly cleaning products and recycled stationary are used. Cloth is cut and waste handled, optimising efficiency and use of all materials and fabrics in an effort to waste little and recycle as much as possible.

Read more about her sustainability practises.

Environment and fashion

Emma Bennetts, brand manager for Ecover is supporting Ada Zanditon because she believes it is important to help young designers bring their talent and creativity to the forefront of the industry. She says “Ada considers the environmental and ethical impact of fashion, sourcing ways to minimise these effects in her design processes. At Ecover, we also work hard to ensure that our products are ecological with minimum impact on the world around us, so working with someone like Ada is a natural fit with the fashion world.”


  1. Shabby on February 18, 2011 at 6:40 pm

    I was at her show today, made a post about it on my blog. It was fabulous and we got some free ecover products in the goodie bag!

  2. Borislava on February 18, 2011 at 10:20 pm

    You know what? I was at my local shop last week and having switched
    only recently to bio washing I found myself in front of a wide range of products I didn’t know and very little time for choosing.
    Fortunately I spotted a bottle of Ecover and knew that I know at least someone who recommends it.
    So, thanks! It works like a charm! (I even put a piece of linen with some oil/ketchup/coffee to see if it cleans them) and it did!

  3. Mrs Green on February 19, 2011 at 9:42 am

    @Shabby: Great post Shabby with wonderful photos. Sounds like you had a lovely time!

    @Borislava: Wonderful news and I’m so glad you’ve found the product to be effective 🙂