Ecover launch concentrated washing powder

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Ecover concentrated bio powderEcover are on the cutting edge of innovation for green household cleaning products.

Just when you think their products can’t be improved, they manage to somehow tweak the formula to make it even more effective or even greener.

I’ve been using their biological washing powder for many years. Then I switched to their concentrated laundry liquid range, which was a huge success because I found it softened my clothes too.

This month I’ve been trying their powder again because they’ve relaunched with a new formula. They promise that your whites will sparkle but the powder is still safe on your skin and in the environment.

Not only that but the powder is concentrated which means you need less product and less packaging – a big thumbs up from me!

In our current economic situation, we’re all looking for ways to save money. With less powder for the same amount of washes, the cost per load by using the concentrated powder is reduced by 25 per cent which means it’s cheaper than ever to go green!

They’ve also relaunched the packaging on their laundry liquid and fabric conditioner. I have to admit I’m not one who is really drawn to the packaging in the traditional sense. All I care about is whether what is inside the packaging is effective and safe and whether or not I can easily recycle or refill the packaging.

They have jazzed up their bottles however and given them with a pearlescent finish which looks kinda swanky on your shelf at home and hopefully will tempt some ‘non greenies’ to give it a go.


  1. Kristina Strain on December 9, 2010 at 3:51 pm

    I love this stuff! There’s so much buzz going on about eco-friendly laundry detergents lately, you almost have to wonder why anyone is still using Blue Goo. There’s a terrific guide to green laundry that has lots of information about eco-friendly detergents and other things, like how to build a clothesline. It’s a wonderful resource.

  2. Gem Mundy on January 30, 2011 at 11:50 am

    I’m amazed people are pleased with this “improved” product. It’s destroyed several garments for me with a hard white residue. I use the recommended amount, sometimes less. The smell is also strong and unpleasant now. I shall have to find another washing powder before I run out of clothes!

  3. Mrs Green on January 31, 2011 at 8:46 am

    @Gem Mundy: What a shame you’ve had such a disappointing result, Gem. There are several other brands such as Ecos or Simply Be if you’re still after an eco friendly brand. Personally I find the Ecover liquid to be much better than the powder…

  4. Julie on February 11, 2012 at 5:39 pm

    Hello. 🙂 I found your blog just the other day and am very much enjoying it.

    I’m a bit curious though – you obviously like Ecover and I noticed you mention the Body Shop too in another post…but Ecover test on animals, as does L’oreal who own the Body Shop…and Nestle own L’oreal. How does this fit in with trying to reduce our impact on the planet?

  5. Mrs Green on February 13, 2012 at 1:51 pm

    @Julie: Hi Julie, welcome to the site. Thank you so much for sharing your comment here. I am finding there is so much ‘under the surface’ that consumers are not aware of. No, I didn’t know about Ecover and animal testing – I though there was something a while ago about their Vegan labelling and it was discovered they tested on a water beetle or similar but they still kept their vegan status in the end. And then when we peel back another label we find out who owns who and what they are up to. Thanks for the heads up and for reminding us to scratch below the surface. I’ll be looking into it 😉

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