Natural Collection and Ethical Superstore merge

two-ethical-superstores-merge-to-create-the-uks-largest-retailerToday, two of the largest online ethical companies announced that they are to merge. This will create a single business to offer the UK consumer the best in eco-friendly, organic and fair trade products.

Natural Collection, who have always had a place in my heart, and Ethical Superstore will continue trading under both names utilising online stores and mail order catalogues to reach its customers. They project sales in the region of £8 million for 2009/10.

Ethical Superstore

Ethical Superstore was founded in 2004 by Vic Morgan and Andy Redfern. They offer over 5,000 fair trade, organic and eco-friendly products.[amazon-product align=”right” small=”1″]141290353X[/amazon-product]

Vic Morgan pioneered new ways of doing business in a company he founded which built a mainstream customer base for fair-trade and environmentally friendly merchandise in the US gift market.

Andy Redfern has a passionate belief in the ability of good business to alleviate poverty, assist cultural development and promote environmental sustainability.

Natural Collection

[amazon-product small=”1″]1843537923[/amazon-product]Natural Collection have been pioneers of the ethical market since their conception in 1999. They were founded by Julian and Joanne Spector.

Joanne and Julian Spector believe in an optimistic future where, with positive actions, we can change the future for the better without stifling innovation or creativity.

In partnership

“Joining forces will enable both companies to build for an exciting future and to steer a good path through the challenging retail environment.” commented Andy Redfern, the CEO of the merged business.

Joanne Spector, co-founder of Natural Collection added “Our new partnership creates great energy as we join together in our drive to promote fair trade and ecological products, which is especially important during a time when producers need the most support”.

Serving the ethical consumer

With a shared mission to serve the ethical consumer, the combined organisation believes consumer power will play an even greater role in defining the future of shopping. A new era of information-intensive shopping will emerge that enables shoppers to make more sustainable decisions.

This is great news folks and you now have a one-stop shop for all your ethical needs. In a confusing world, full of greenwashing, it’s a great relief to know you can buy with confidence from the UK’s largest ethical retailers. Here at Little Green Blog we congratulate the move and wish Vic, Andy, Joanne and Julian great success, health and happiness.


  1. russell on March 27, 2009 at 8:41 pm

    Ooh interesting, mergers in such a new growing market. I think this is going to be a good thing for the consumer, a larger organsiation with bigger buying power will be able to make a bigger impact on the retail sector.

  2. Mrs Green on March 30, 2009 at 10:43 am

    Hi Russell, good to see you again. I think this will be a good move too. People want convenience; in that they want a one-stop shop, so this is a good move that should benefit all, including the environment 🙂